Welcome to NBI Consulting
Welcome to NBI Consulting
Who we are
About Our Company
Who we are
About Our Company
We turn complexity into clarity through domain expertise, behavioral science, systems expertise, and data strategy.
We help clients move fast, scale smart, and make confident decisions.
Our teams work across games, enterprise, analytics, and investment.
From product launches to organizational change, we focus on what matters, deliver what works, and stay until it’s done right.
We turn complexity into clarity through domain expertise, behavioral science, systems expertise, and data strategy.
We help clients move fast, scale smart, and make confident decisions.
Our teams work across games, enterprise, analytics, and investment.
From product launches to organizational change, we focus on what matters, deliver what works, and stay until it’s done right.
01.
Our History
01.
Our History
02.
Our Mission
02.
Our Mission
03.
Our Vision
03.
Our Vision
Who we are
About Our Company
We turn complexity into clarity through domain expertise, behavioral science, systems expertise, and data strategy.
We help clients move fast, scale smart, and make confident decisions.
Our teams work across games, enterprise, analytics, and investment.
From product launches to organizational change, we focus on what matters, deliver what works, and stay until it’s done right.
01.
Our History
02.
Our Mission
03.
Our Vision
Brands
Brands We've Worked With
Brands
Brands We've Worked With
About Founder
Meet The Founder
About Founder
Meet The Founder
Tom Rieger is the President of NBI Consulting and a recognized expert in behavioral economics, competitive strategy, and organizational performance.
With over 25 years of experience advising Fortune 500 companies, AAA game studios, and government agencies, Tom brings deep cross-industry insight to the challenges of scale, transformation, and sustainable growth.
Tom Rieger is the President of NBI Consulting and a recognized expert in behavioral economics, competitive strategy, and organizational performance.
With over 25 years of experience advising Fortune 500 companies, AAA game studios, and government agencies, Tom brings deep cross-industry insight to the challenges of scale, transformation, and sustainable growth.
Tom Rieger
Throughout his career, Tom has led high-impact analysis and strategy initiatives for organizations like NASA, Activision-Blizzard, Xbox, EA, The US Department of Labor and Google. His work spans competitive intelligence, ROI modeling, organizational design, player segmentation, and system dynamics forecasting. He has also served as a trusted advisor on complex global engagements, including national economic policy and enterprise reform.
His mission is to help organizations remove barriers to performance and make smarter, faster, and more confident decisions.
Tom is also a best-selling author and former senior leader at Gallup, where he pioneered research on organizational barriers and change resistance.
Visionary Thinker
Empathetic Leader
Creative Problem-Solver
Organizational Coach
About Founder
Meet The Founder
Tom Rieger is the President of NBI Consulting and a recognized expert in behavioral economics, competitive strategy, and organizational performance.
With over 25 years of experience advising Fortune 500 companies, AAA game studios, and government agencies, Tom brings deep cross-industry insight to the challenges of scale, transformation, and sustainable growth.
Tom Rieger
Throughout his career, Tom has led high-impact analysis and strategy initiatives for organizations like NASA, Activision-Blizzard, Xbox, EA, The US Department of Labor and Google. His work spans competitive intelligence, ROI modeling, organizational design, player segmentation, and system dynamics forecasting. He has also served as a trusted advisor on complex global engagements, including national economic policy and enterprise reform.
His mission is to help organizations remove barriers to performance and make smarter, faster, and more confident decisions.
Tom is also a best-selling author and former senior leader at Gallup, where he pioneered research on organizational barriers and change resistance.
Visionary Thinker
Empathetic Leader
Creative Problem-Solver
Organizational Coach
Quality
Quality
Personalization
Personalization
Reliability
Reliability
Collaboration
Collaboration
Innovation
Innovation
Customer Focus
Customer Focus
Long-Term Relationships
Long-Term Relationships
Positive Experience
Positive Experience
Trustworthiness
Trustworthiness
Passion
Passion
Customer Support
Customer Support
How We Work
Our 4 Stage Process
How We Work
Our 4 Stage Process
How We Work
Our 4 Stage Process
01
Step
01
Discovery Phase
During this initial stage, we delve deep into understanding your business goals, pain points and processes, and data related to the area of focus.
01
Step
01
Discovery Phase
During this initial stage, we delve deep into understanding your business goals, pain points and processes, and data related to the area of focus.
Step
01
Discovery Phase
During this initial stage, we delve deep into understanding your business goals, pain points and processes, and data related to the area of focus.
02
Step
02
Strategy Development
With insights gathered from the discovery phase, we delve into identifying the root causes of impediments and formulate strategies and solutions tailored to your specific needs and objectives. This comprehensive plan outlines the key tactics, channels, and timelines needed to achieve your business goals effectively.
02
Step
02
Strategy Development
With insights gathered from the discovery phase, we delve into identifying the root causes of impediments and formulate strategies and solutions tailored to your specific needs and objectives. This comprehensive plan outlines the key tactics, channels, and timelines needed to achieve your business goals effectively.
Step
02
Strategy Development
With insights gathered from the discovery phase, we delve into identifying the root causes of impediments and formulate strategies and solutions tailored to your specific needs and objectives. This comprehensive plan outlines the key tactics, channels, and timelines needed to achieve your business goals effectively.
03
Step
03
Implementation and Execution
Once the strategy is finalized and approved, we roll up our sleeves and put the plan into action. Our team of experts partners with your organization to utilize cutting-edge tools and techniques to execute each component of the strategy with precision and efficiency.
03
Step
03
Implementation and Execution
Once the strategy is finalized and approved, we roll up our sleeves and put the plan into action. Our team of experts partners with your organization to utilize cutting-edge tools and techniques to execute each component of the strategy with precision and efficiency.
Step
03
Implementation and Execution
Once the strategy is finalized and approved, we roll up our sleeves and put the plan into action. Our team of experts partners with your organization to utilize cutting-edge tools and techniques to execute each component of the strategy with precision and efficiency.
04
Step
04
Monitoring and Optimization
Continuous monitoring and optimization are essential to ensuring the success and effectiveness of our implementations. We closely track key performance indicators (KPIs) and metrics, analysing data to identify areas for improvement and making necessary adjustments to optimize results. This iterative process allows us to adapt to changes that are unforeseeable in planning phases.
04
Step
04
Monitoring and Optimization
Continuous monitoring and optimization are essential to ensuring the success and effectiveness of our implementations. We closely track key performance indicators (KPIs) and metrics, analysing data to identify areas for improvement and making necessary adjustments to optimize results. This iterative process allows us to adapt to changes that are unforeseeable in planning phases.
Step
04
Monitoring and Optimization
Continuous monitoring and optimization are essential to ensuring the success and effectiveness of our implementations. We closely track key performance indicators (KPIs) and metrics, analysing data to identify areas for improvement and making necessary adjustments to optimize results. This iterative process allows us to adapt to changes that are unforeseeable in planning phases.
Team Members
Say Hello to Some of Our Leaders!
Our seasoned experts that lead and work across our offered services.
Games Industry
Game Development
Glen Pryer
Managing Director
Games Industry
Game Development
Glen Pryer
Managing Director
Data
Data Science
Jeff Day
Principal Data Scientist
Data
Data Science
Jeff Day
Principal Data Scientist
Human Capital
People & Process
Denise Delahanty
Principal Scientist
Human Capital
People & Process
Denise Delahanty
Principal Scientist
Financial & Operations
Operations
Bryan Rassmusen
Chief Financial Officer
Financial & Operations
Operations
Bryan Rasmussen
Chief Financial Officer
Team Members
Say Hello to Some of Our Leaders!
Our seasoned experts that lead and work across our offered services.
Games Industry
Game Development
Glen Pryer
Managing Director
Data
Data Science
Jeff Day
Principal Data Scientist
Human Capital
People & Process
Denise Delahanty
Principal Scientist
Financial & Operations
Operations
Bryan Rassmusen
Chief Financial Officer
Frequently Asked Questions
Got Questions? We've Got Answers!
Frequently Asked Questions
Got Questions? We've Got Answers!
Our Approach
Execution-Focused
Problem Solving Philosophy
Trust and Partnership
Our Approach to Solutions
People and Organizational Approach
Impact
Our Approach
Execution-Focused
Problem Solving Philosophy
Trust and Partnership
Our Approach to Solutions
People and Organizational Approach
Impact
Frequently Asked Questions